Tag: business

2020

Halfway Through 2020

July 11, 2020 By Cheryl Savit

We’ve reached the halfway point of this crazy year. The first six months have been a whirlwind of ups and downs, flattening coronavirus curves and rising learning curves as many of us pivot to conduct business in new ways. Usually 20/20 is associated with vision – foresight or hindsight. Looking forward is fraught with uncertainty […]

Publicity/PR

Exposed

January 14, 2014 By Cheryl Savit

Today a client said to me that she felt “exposed” by the process of branding herself. In the past she had a storefront that created some distance between her customers and her private self. In creating a virtual platform for her business, and using her own name, I can understand why she feels naked to […]